A simple goal, that is only simple because we've been doing it since 2009.
We know all agencies say it, but at Rethink Business, we really aren't just another run-of-the-mill marketing agency: we want to be your trusted partner, driving your business towards greater success.
We're a team of three, with a diverse set of backgrounds and skills. A key point: this is our business — we each own a third, so we're 100% invested in its success. And because we're only successful when you are, we're 100% invested in making your business a success. If you book a call with us, you'll speak with one of us. It will be us working on your account every day, not someone learning on the job.
Rob spent 10 years working for a big American management consultancy before founding Rethink Business in 2009. His goal was to work with smaller businesses where he could make a bigger difference (where he could actually do stuff instead of making endless powerpoints). It's still our key goal today! He takes the lead on designing marketing strategies and the technical parts of implementing them. When not at his desk, you'll generally find him in the mountains trying to keep up with his kids on skis, snowboard or mountain bike.
Tom combines a rare skillset of being an engineer and, at the same time, an artist. After spending over 10 years in engineering, he joined the team in 2016 and has not looked back. He leads our Meta ads work, and creative endeavours. He also leads on our education services clients. You won't find a more organised ad account anywhere, and he'll create you a video ad out of nothing! Outside of work, you'll find him happily hanging out with a guitar in hand, or on fun adventures in his camper van with his family.
Veryan is a qualified accountant, banking professional and all-around whiz with numbers. She joined the team in 2017 and runs our financial affairs, also building financial models to help understand the financial impact of our work for clients. It's a rare thing to have a marketing creative who can also whip up a P&L or financial forecast! She also leads on our homewares and furniture clients. A proud parent of two sons, she can usually be found sailing, skiing or cycling with her family when not enjoying the company of a spreadsheet!
At Rethink Business, we believe in keeping things simple. Everything we do has a purpose.
Our Taking Care of Business (TCB) Framework provides a simple, yet comprehensive approach to digital marketing. Everything we do is focused on either driving Traffic, Converting visitors into customers, or nurturing customers to Buy More.
"TCB" Taking Care of Business: Framework
Traffic is the lifeblood of any online business. And it's not just about attracting a high volume of visitors — it's about attracting the right visitors who are genuinely interested in what you have to offer. Whether it's SEO, PPC advertising, paid social media marketing, content marketing, or influencer partnerships, we'll help you choose the right sources and implement them.
Once we've attracted visitors to your website, the next step is to convert them into leads or customers. We use a variety of tactics to optimise your website for conversions, including compelling offers, persuasive copywriting, intuitive user experience design, and seamless checkout processes. Our process is driven by continuous improvement and testing, not gut feel or "best practices".
Acquiring a customer is just the beginning of the journey. Your business really thrives when customers spend more with you. Whether that's optimising prices, increasing average order values, or customer lifetime value, we can help. It's about fostering long-term relationships with your customers and turning them into loyal advocates who return and spread the word about your brand.
We prefer to have clients where we're an integral part of the team rather than be just another service provider. If you identify with the below, it's likely you could be a good fit for working with us.
You have an online business that is making some sales but you think you can do much better (although you might not be sure how, or have enough time to make it happen).
You'll be ambitious, excited to grow something much bigger and you're ready to Take Care of Business.
You appreciate expertise and are open to listening to new ideas. You're up for partnering with us and you also don't want to micro-manage yet another 'service provider'.
Talk to us about any of our services. Drop us a line, or book a time slot.
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